Overwhelmed with the number of such inefficiencies, our support team was really behind in terms of being able to support our customer base, which was much smaller candidly than we have with Salesforce today. Quite anecdotal though, at some point our platform suffered from infrastructure issues and platform glitches. And we had a great deal of success early on with our Dynamics-based application selling it to large commercial real estate brokerages like JLL and CBRE.īut CRM implementations on Microsoft Dynamics 365 are particularly challenging, especially if you want to create products for independent brokers who would rather sacrifice a couple of intricate features in favor of an approachable, easy-to-use interface. It has been an excellent run to be an MS Dynamics subscriber for almost eight years. So, we started building our AscendixRE CRM product on Microsoft Dynamics CRM vs Salesforce. There are numerous examples like Xbox Entertainment, Azure Cloud, and other wonderful tools like MS Office that have been wildly popular in the eyes of the broker.Īnd the latter was a major draw for us to start engaging with Microsoft, as we simply thought that the appreciation of Outlook and Excel from brokers would translate into their opinions on the Microsoft Dynamics platform. Microsoft is a huge company doing a lot from a product development perspective. Our First Try: The Buildout of a Commercial Real Estate CRM on Microsoft Dynamics
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